PAVV.
LondonCreative & Art DirectionDesign & Photography

Campaigns, identities & release visuals for music, sport & fashion.

West London multidisciplinary creative. Since 2016 — visual identities and campaigns rooted in music, applied across sport, fashion and global brands.

Selected work ↓
A Bathing Ape·Adidas·Alexander Iwobi·Arsenal FC·BBC·Central Cee·Colin Kaepernick·Dave·D-Block Europe·DJ Khaled·JayO·Kehlani·Lil Wayne·Nike·Odeal·Ola Aina·Potter Payper·Red Bull·Sky TV·Sony Music·Stormzy·Universal Music·Warner Music·A Bathing Ape·Adidas·Alexander Iwobi·Arsenal FC·BBC·Central Cee·Colin Kaepernick·Dave·D-Block Europe·DJ Khaled·JayO·Kehlani·Lil Wayne·Nike·Odeal·Ola Aina·Potter Payper·Red Bull·Sky TV·Sony Music·Stormzy·Universal Music·Warner Music·

Selected Work

15 Projects

Services

What we take on
01

Creative & Art Direction

Defining the visual world of a release or brand — concept, references and direction carried through to final delivery.

02

Typography

Custom lockups and type systems that give a project its own voice — built to hold up at any size.

03

Brand & Visual Identity

Logos, systems and guidelines that scale from a business card to a billboard without losing character.

04

Packaging & Print

Vinyl, CDs, merch and print collateral — visual language extended into physical form, built for the press.

05

Motion & Animation

Static systems brought to life — animated identities, visualisers and motion cut for socials.

06

Photography

Documentary and portrait photography — talent captured behind the scenes and directed in front of the lens.

About

The studio

Based in West London, I’m a multidisciplinary creative making culturally driven work recognised worldwide. Since 2016 I’ve built visual identities and campaigns rooted in music — applied across sport, fashion and global brands through clear, platform-led execution.

BasedLondon, UK
FocusMusic / Sport / Fashion
OutputPrint / OOH / Digital
StatusTaking commissions
New business
design@pavvfx.com